Facebook introduces tools to fight impersonators and define original content
Meta adds new tools for creators to fight impersonation and defines what counts as original content on Facebook.
Facebook: Meta improves tools for creators to fight impersonators. Meta, the company that owns Facebook, announced new tools to help creators stop people from pretending to be them online. These tools make it easier for creators to report when someone uses their photos or videos without permission.
The company said that in 2025, 20 million accounts that were pretending to be other people had been removed. They also saw 33 percent fewer reports about impersonators bothering popular creators. Meta wants to make the reporting process even simpler by letting creators send all their reports from one place.
Meta also changed what counts as original content. Now, original content means things made directly by a creator. If someone adds new ideas like talking about or explaining something using parts of other videos, that can also be original. But just copying someone else’s video and adding borders or captions is not enough to make it original.
Meta says people watched and made original videos twice as much on Facebook during the second half of 2025 compared to the year before. They also told creators that resharing or only making small changes to someone else’s work will cause those posts to show up less often in people’s feeds.