Go-to-market strategies for an AI era 

City: New York: In the final episode of Build Mode, Isabelle Johannessen talks with Paul Irving, COO of GTMfund. They discuss go-to-market strategies for the AI era. Paul shares useful advice for startups that want to win against larger, rich competitors. He explains why distribution is so important now that technical edges can fade fast. Each company needs its own special go-to-market plan that fits its unique buyer.

They also explore the importance of warm-introduction mapping and forming real relationships with operators. Irving notes that many founders are willing to help others if approached with curiosity and honesty.

Here are some key takeaways:
– Focus on one or two go-to-market channels instead of ten.
– AI allows very specific customer outreach.
– Create a unique way to distribute your product.
– When meeting new connections, share your challenges or opportunities instead of giving a sales pitch.

Season 2 of Build Mode starts mid-February. Isabelle Johannessen hosts the show, produced and edited by Maggie Nye, with audience development led by Morgan Little. Thanks to the Foundry and Cheddar video teams for their help.