On Running Launches Laser-Focused LightSpray Shoe Production in Korea
On Running expands LightSpray shoe production in South Korea to make laceless foam-packed kicks more widely available.
Seoul: Swiss shoe company On is opening a new factory in South Korea to make its sprayed-on foam shoes called LightSpray.
The plant will help the company make many more shoes using robots that spray special plastics.
The new LightSpray Cloudmonster 3 Hyper shoes have very soft 20 percent more foam than before.
They cost $280, which is less than the first version that cost $330.
The company wants normal runners – not just top athletes – to buy these laceless shoes.
Made with 40 percent plant-based materials in just eight pieces, On says this saves resources.
The company will sell them first in North America on March 5, then worldwide April 16.
They weigh 205 grams each – about the same as a baseball.
Few people could buy the first sprayed shoe before because they were too expensive and rare.
Now On plans to make 30 times more LightSpray shoes in 2026.
The factory will help bring more slip-on foam shoes to regular runners everywhere.