OpenAI is coming for those sweet enterprise dollars in 2026

OpenAI is coming for those sweet enterprise dollars in 2026

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OpenAI Prepares to Compete for Business Dollars with New Leadership in 2026

OpenAI is reshaping its leadership to enhance its business sales, focusing on enterprise growth as competition heats up in 2026.

Business

City: San Francisco: OpenAI is making big changes to catch up in business sales. They hired Barret Zoph to lead their efforts. He just returned from Thinking Machine Labs, where he was a co-founder and CTO.

The company wants to boost its enterprise services because it is losing market share. OpenAI launched a ChatGPT product for businesses in 2023. It now has over 5 million business users, including big names like SoftBank and Target.

However, they face tough competition. Anthropic has 40% of the market for enterprise AI, and Google’s products are also growing. OpenAI’s market share fell from 50% in 2023 to just 27% by the end of 2025. CEO Sam Altman noted this drop in an internal memo.

Since then, OpenAI’s CFO mentioned that growing enterprise sales will be a key focus for 2026. The company is also expanding a partnership with ServiceNow to get their AI products into more businesses.

Image Credits and Reference: https://techcrunch.com/2026/01/22/openai-is-coming-for-those-sweet-enterprise-dollars-in-2026/