Sequen snags $16M to bring TikTok-style personalization tech to any consumer company

New York: Zoë Weil helped Etsy make one billion dollars more by making their AI better. Now she has a new company called Sequen that wants to help other businesses do the same thing.

Sequen just got $16 million to help companies use smart computer systems that learn what people like. Big tech companies like TikTok and YouTube use these systems, but they have been hard for other companies to use. Sequen makes them simple.

These systems are different from other computer programs because they watch what people do right now. They notice how people scroll, click, or hover with their mouse. They don’t need to know who you are to work.

A furniture company made 7% more money using Sequen. That is much more than the 0.4% they usually get. Another company made 20% more money in just 11 days.

Sequen charges companies based on how many people use their service each second. Many companies choose the biggest plan because they want to use it everywhere.

Zoë worked at Etsy before starting Sequen. She likes building things more than just studying them. Her team has worked at places like Google, Meta, and other big tech companies.

The company now works with some of the biggest companies in America. They recently got more money from investors to keep growing.