Where Are All the New Cars at CES and What Does It Mean for the Industry
The absence of new cars at CES highlights the shift in automotive innovation and market power to China
Andy Palmer, a former car executive, noted that carmakers no longer rely on tech from Silicon Valley. Automakers have moved beyond flashy shows; they now expect models with electric tech and safety systems at every expo.
Experts believe China’s auto shows, like the one in Shanghai, are now more important than CES. At these expos, Chinese companies display their advances in charging speeds, vehicle design, and tech.
The speed of innovation in China shocks industry leaders. Traditional carmakers take around seven years to make a new vehicle, while Chinese firms often do it in just two years. After BYD’s product lines hit stores, traditional car shows could struggle to keep up.
For CES to return to its past glory, car technology must undergo another big change. As of now, it seems like there won’t be new cars to showcase there anytime soon.